The AMZ Metrics vs. Sellics debate is well publicised. But is it fair to judge AMZ Metrics as inferior to Sellics?
Some might say this, and that they should be the ones that assess customer experience in order to offer a better product or service. What about the customers, many of whom are not even aware of which one they are paying for? That doesn’t seem fair.
It’s well known that AMZ Metrics offers superior performance over its rivals in the industry. From their clients’ reviews and feedback, this is evidenced. But there’s still the question of whether their client base is actually representative of the wider market.
The short answer is no. Many AMZ Metrics vs Sellics comparisons focus on the so-called “sweet spot” area, where in essence the two software packages work in harmony – by bringing two different departments together, to cross-sell each other.
That’s all fine and dandy, but you’d expect there to be a great difference between the two packages. What would you think if you found out that AMZ Metrics was trying to push their product by trying to create their own niche in the business? You’d think the company was out to milk the customer – and fail miserably.
So how do you get a fair comparison? We’ve heard a lot of promises from AMZ Metrics in the past – but nothing has ever materialised. Why?
If you ask anyone who is involved with AMZ Metrics versus Sellics, they’ll tell you that there is little collaboration going on between the two. And they will try to argue that they have different priorities. The only difference between the two is that AMZ Metrics focuses more on sales and their campaign strategy.
They also have strong sales force, and their goal is to get more customers to make a purchase. By this, they think they can maximize their profits and put more money back into their pockets.
In contrast, Sellics is a lean software package, where each product is designed to fit the needs of the target market. And the development team that designed it is focused on the benefits of implementing a turnkey software solution that they can run on a dedicated server. As a result, the whole system can be built, hosted and managed by the same organization.
In essence, the AMZ Metrics team is also using a work-to-hire strategy in order to attract clients to their sales funnel, which means the programs are supposed to work together. However, it is the unique selling proposition that is the main attraction in the end.
Their sales funnel, or gateway, software will help bring clients into the business. It will then help them understand their requirements and see what they’re willing to pay for. Once the customer has bought the software, the sales funnel will help them activate it and keep it updated.
This process will often result in a “wrap up” cycle of customer interactions where the customers are motivated to continue buying by getting more value. As a result, AMZ Metrics vs Sellics will probably find itself in the “back office” of a distributor that deals with cross-selling strategies, while Sellics will go out and make sales themselves.